New to a trade fair? No fear! We have put together some tips to make your first trade fair as smooth as possible - from planning to booth design. You might be interested in booth design for exhibition in Dubai.
Planning tips for first
-time exhibitors The right planning for a trade fair construction in Vienna is an intensive process and can seem difficult for first-time exhibitors. But these tips will keep you one step ahead!
Register early
Reserve your exhibition space early to take advantage of the early bird prices. This gives you additional budgetary flexibility for surprising costs. This leaves more time for planning and stands design. Meet the deadlines! Set appointment reminders to ensure you don't miss any early bird discount opportunities. Know more about exhibition stand design.
Stay in the loop with email
While your inbox can feel like a bottomless pit at times, it's extremely important to keep an eye on email in the weeks leading up to your event. Coordinators will certainly send you instructions in the months leading up to an event.
Use the participant list
Many trade shows offer visitor lists to exhibitors (usually for a fee). Review this list carefully to determine which visitors may be most interested in your business. You can also reach out to these visitors via email or social media to promote your stand at the event. Learn more about exhibition stand design Dubai.
Insert your stand number
Place your stand number on all promotional materials before the show, it's the easiest way for interested visitors to find you on the day of the event. Integrate pre-show trade show marketing to distribute booth numbers. In this way, you will receive qualified visitors at the trade fair stand.
Visit events to establish contacts
Round tables, seminars, workshops and product presentations are your best friends. They create optimal opportunities to network with other companies and visitors. These connections support your business intentions. Browse your show schedule to find networking events, or consider sponsoring your event. Get to exhibition stand builders in UAE.
Stand crew Make
sure that you have capable employees on the stand booth construction to have. Take breaks to avoid fatigue.
Outline your goals and expectations so your employees understand what your company hopes to achieve by attending the show. Teamwork is essential for a successful event!
Giveaways
Giveaways ensure enthusiasm among the participants and strengthen brand awareness. A well-designed swag will remind attendees of your product or service long after the event is over. Are you looking for exhibition stand design ideas?.
Design your first exhibition stand
A well-designed exhibition stand – no matter whether you rent a booth or the Buy booth want - is the stage for success. This applies to experienced exhibitors as well as to newcomers.
Don't forget your goals when designing your booth!
Defining your goals is the most important step in designing your stand. The design, look and feel of your booth will depend on whether your goal is to drive leads, sales or brand exposure. So make sure you define your goals early on. When planning your first trade fair appearance, avoid booking large stand areas. Instead, start small to assess the sales potential of the show. Get the smallest booth size you need to meet your goals when attending an event for the first time. It's always best to start small and grow later creative booth to the commission.
Know the location before designing your booth
All creative booths start at the drawing board. When designing, consider the exhibition space before deciding on materials, artwork, graphic designs and stand structures.
Here are a few things to consider:
- How big is the pitch?
- Where is your stand in the building?
- Is the stand in a low or high-traffic area?
- Do you have access to lighting or electricity?
- What companies or companies will be your neighbours?
- Does the venue have height or structure restrictions that affect your exhibit?
Remember, when it comes to your first trade show, there are no stupid questions. Finding the answers to your specific questions will save you time and unwanted surprises down the line.
Consider
Hiring a Booth A booth rental could be a good option for first-time exhibitors looking to 'test the halls'. If you only plan to exhibit at one or two shows, does it make sense to invest in an exhibition?
Create an inviting stand
Whether your exhibition space is large or small, an inviting one is an important exhibition stand design. The key to an inviting exhibition is to include elements that encourage visitors to enter your stand.
Partners with profile
Consider working with a professional exhibition stand designer. Designing a trade show booth can be difficult as you have to consider structure, graphic design, colours, textures and more.
Secure expensive items
If you have expensive products, giveaways or laptops on your stand, you need storage locations that are protected against theft.
Keep an eye on the transport costs
Heavy and oversized exhibition stands can produce high costs to transport them to and from the exhibition centre. Large exhibition stands also often require additional staff to move the display from storage to your stand, as well as to help with installation and dismantling.
Additional Tips
Take the time to prepare yourself mentally and physically for your trade show.
Take short breaks before entering the booth to talk to other exhibitors. With at least two employees, the team stays fresh and the stand is always manned.
Don't overdo it at post-fair events. Go to bed early, eat a balanced diet, and avoid late parties and receptions.
Business casual attire is usually ideal for trade show exhibitors. It ensures a professional appearance while keeping you comfortable throughout the event.
You'll be on your feet all day, so make sure you wear comfortable shoes!
Make time to visit more booths and gain valuable insights into your competitors, trends in your industry, suppliers and more.
